Chloe North has been appointed as manager of the Western Fish Producers’ Organisation (WFPO). Chloe has a wealth of experience in fisheries sustainability and supply chains, gained during experience at the Marine Stewardship Council and in consultancy at MRAG.

The founding members of the WFPO are Passmore Fishing Ltd, part of a fifth generation Brixham-based fishing and processing group of businesses and Waterdance Ltd who operate a diverse fleet of vessels. Chloe stated, “ I’m so thrilled to be joining the WFPO as its manager, at the start of this exciting journey. The vision of the WFPO is one of well-managed fishing and top-quality products. We will be working hard on sustainability initiatives and marketing the catch, including at international shows, fostering existing and growth markets.” Alex Passmore, a director of the WFPO said, “UK government policy gives POs a central role in post-brexit fisheries management. It’s a great time to be forming a new PO with a vision of a vibrant UK fishing and seafood sector.” Alex added, “The WFPO team look forward to close collaboration with the existing UK POs, particularly those in South West England, to drive positive outcomes in a significant time of change for the fishing sector.”

Chloe will take up the post later this year on the 5th October and the WFPO will be fully operational on the 1st January 2021.